Looking for the best keyword research to optimize your website content?
The right keywords can make or break your digital presence in online marketing. A recent Forbes report stated that nearly 93% of online experiences begin with a search engine.
With millions of searches happening every minute, understanding what your audience is looking for is more crucial than ever.
While you may struggle to increase your brand’s online visibility, entering the correct keyword might change the game.
This article will help you explore the best keyword research that can help boost visibility in a crowded online marketplace.
Let’s get started!
What is Keyword Research?
To begin with, let’s first understand the basics of keyword research.
Keyword research is the process of identifying and analyzing popular words and phrases that people use in search engines.
It helps you understand the terms people search for, and that you should optimize your website content to rank on search engine results pages (SERPs).
What Are Keyword Research Tools?
SEO these days has pivoted to a significant level of its dependency on targeted content and keywords. While finding what your consumer is looking for is almost impossible, keyword research tools simplify it for you.
They are basically digital platforms or software that help you discover and analyze the right words or phrases relevant to your business and content.
These tools provide valuable insights into search volume, competition level, and trends for specific terms.
Benefits of Using Keyword Research Tools
Keyword research tools provide insights into what your audience is actually trying to look for.
Suppose you sell laptops and want people looking for laptops to come to your site. You need to see what they search when they want such products, and keyword planning tools crawl across real-time user behaviour to find this for you.
In addition to the words and keyphrases, it also provides you with data stats on the search volume and what your competitors are targeting to rank for the same.
Moreover, keyword research tools also offer optimized long-tail keywords that can be easier to rank for and often reflect specific search intents, driving more targeted traffic.
Top Keyword Research Tools
Let us now explore the top keyword research tools you might consider using:
1. Google Keyword Planner
Google Keyword Planner free keyword research tool offered by Google provided by Google Ads, that helps businesses and marketers find the best keywords for their campaigns.
It offers valuable insights into keyword performance, helping users make informed decisions about their SEO and advertising strategies.
Features of Google Keyword Planner
- It helps you find new keyword opportunities based on search volume and competition.
- Provides monthly search volume estimates to estimate keyword popularity.
- Provides suggested bid estimates for keywords in Google Ads campaigns.
- Organizes and filters keywords by categories and attributes.
- Help you generate ideas for new ad groups based on keyword research.
Google Keyword Planner Pricing
Google Keyword Planner is a free tool that is accessible to anyone with a Google Ads account.
2. Ahrefs
Ahrefs is a comprehensive SEO tool known for its powerful keyword research, backlink analysis, and competitive analysis capabilities.
This tool helps you optimize your websites and improve their search engine rankings through detailed insights and data.
Features of Ahrefs
- Conduct in-depth keyword research to find high-traffic keywords.
- Analyze competitors’ websites to uncover their top-performing content and backlink strategies.
- Track and analyze your backlink profile for better link-building strategies.
- Discover popular content in your niche to inform your content marketing strategy.
- Monitor your website’s ranking progress for your target keywords.
- Perform comprehensive audits to identify and fix SEO issues on your site.
Ahrefs Pricing
Ahrefs offers several pricing plans:
| Plans | Pricing Per Month |
|---|---|
| Lite | $129 |
| Standard | $249 |
| Advanced | $449 |
3. SEMrush
SEMrush is an all-in-one digital marketing tool with extensive SEO, PPC, and content marketing features. It is widely used for keyword research, competitive analysis, and site audits.
Features of SEMrush
- Identify profitable keywords with detailed search volume, difficulty, and trends metrics.
- Conduct thorough site audits to identify and resolve SEO issues.
- Analyze competitors’ SEO and PPC strategies to stay ahead.
- Track and analyze backlink profiles to improve link-building efforts.
- Monitor your website’s ranking performance for target keywords.
- Plan, create, and optimize content for better SEO results.
- Gain insights into competitors’ ad strategies and performance.
SEMrush Pricing
SEMrush offers multiple pricing plans:
Pro: $139/month
Guru: $249/month
Enterprise: Custom pricing
4. Answer The Public
Founded by marketing maverick, Answer The Public is a unique keyword research tool that visualizes search queries and questions people ask on search engines.
Additionally, like other keyword planning tool specifically content creators understand user intent and generate content ideas.
Features of Answer The Public
- Provides a visual representation of search queries.
- You can generate ideas based on user questions and phrases.
- It enables you to track trends and compare search behavior over time.
- Analyzes competitors’ keywords and search results.
Answer The Public Pricing
This tool is available for free and in the pro version. The free version allows limited daily searches, whereas the Pro Plan, available between $5 to $99/month, offers unlimited searches, CPC and search volume data, and the ability to organize results with tags.
5. Serpstat
Serpstat is a comprehensive SEO platform that includes tools for keyword research, competitor analysis, and site audits. It enables marketers to boost their search rankings and internet presence.
Features of Serpstat
- Helps you discover keyword options, similar keywords, and suggestions.
- Monitors your website’s rankings for targeted keywords.
- Analyzes competitors’ keywords and strategies.
- Helps you track lost and new backlinks.
- Identifies and fixes technical SEO issues.
- Group keywords for improved site structure.
Serpstat Pricing
The pricing plans of Serpstat are as follows:
- Individual Plan: $600/year.
- Team Plan: $1200/year.
- Agency Plan: $4920/year.
6. Spyfu
Spyfu is a competitive analysis tool that helps businesses improve their SEO and PPC strategies by uncovering competitors’ keywords and search campaigns.
Features of Spyfu
- Find profitable keywords and track competitors’ keywords.
- Analyze competitors’ search marketing strategies.
- Monitor your and your competitors’ backlink profiles.
- Get PPC recommendations to improve ad performance.
- Compare multiple domains for SEO and PPC insights.
Spyfu Pricing
Spyfu is available in the following plans:
- Basic Plan: $39/month.
- Professional Plan: $79/month.
7. Moz Keyword Explorer
Moz Keyword Explorer is a thorough keyword research tool that provides detailed information on keyword performance, search volume, and difficulty.
It assists users in identifying high-value keywords and optimizing their content for increased search engine visibility. Moz’s tool is perfectly integrated with other Moz products, providing a comprehensive approach to SEO.
Features of Moz Keyword Explorer
- Provides a wealth of relevant keywords grouped by search intent.
- Reveals search volume, difficulty, and potential reach.
- Shows competitors’ top keywords and best-performing pages.
- Offers actionable recommendations to improve page rankings.
- Track your rankings across multiple search engines and locations.
- Track your brand’s visibility in search.
Moz Keyword Explorer Pricing
| Plan | Pricing |
|---|---|
| Starter Plan | $39/month |
| Standard Plan | $79/month |
| Medium Plan | $143/month |
| Large Plan | $239/month |
8. SE Ranking
SE Ranking is a powerful SEO tool that allows you to watch keyword rankings, analyze competitors, and audit websites. It enables marketers to track their search success, identify new keyword prospects, and analyze rival strategies.
SE Ranking’s user-friendly interface and extensive feature set make it an invaluable resource for SEO specialists.
Features of SE Ranking
- Track keyword rankings across major search engines.
- Analyze competitors’ keyword strategies.
- Analyze referring domains and linking pages.
- Analyze top search results for any keyword.
- Identify crucial issues affecting site ranking.
- Create and optimize content
SE Ranking Pricing
The pricing plans of SE Ranking are as follows:
Essential Plan: $52/month (1 manager seat, 5 projects, 500 keywords)
Pro Plan: $95.20/month (3 manager seats, 30 projects, 2,000 keywords)Business Plan: $207.20/month (5 manager seats, unlimited projects, 5,000 keywords)
9. KeywordTool.io
KeywordTool.io is a useful keyword research tool that makes long-tail term ideas based on Google Autocomplete.
It assists customers in identifying appropriate terms for their SEO and PPC efforts, gives accurate search volume data, and supports many languages and Google domains.
Features of KeywordTool.io
- Generate long-tail keywords using Google Autocomplete.
- Provides precise search volume data.
- Check search volume for up to 100,000 keywords.
- Supports multiple languages and Google domains.
- Pinpoints customers from specific cities or regions
KeywordTool.io Pricing
The pricing plan of KeywordTool.io starts at $52/month.
10. WordStream
WordStream is a complete digital advertising platform that helps to streamline online marketing activities.
It offers extensive capabilities for keyword research, campaign optimization, and performance analysis. WordStream is especially valuable for firms trying to maximize the return on their PPC advertising initiatives.
Features of WordStream
- Evaluates and optimizes Google Ads campaigns.
- Helps discover new keyword opportunities for PPC and SEO.
- Analyze and improve Facebook ad campaigns.
- Generate compelling ad copy and designs.
- Detailed insights into ad performance.
- Optimizes ad spending for better results.
WordStream Pricing
WordStream offers several monthly pricing plans for small businesses starting at $79 per month.
FAQ
Keyword research is the process of identifying and evaluating search phrases that users enter into search engines. It allows you to target relevant keywords to boost your website’s exposure and rating in SERPs.
Keyword research tools provide information about search traffic, competition, and trends. They assist in identifying high-value keywords, understanding user intent, and monitoring performance, making them critical for good SEO and content strategies.
Yes, numerous tools, such as Ahrefs, SEMrush, and Spyfu, provide competitor analysis. They assist you in identifying rival keywords and strategies, providing useful insights to improve your SEO approach and remain competitive.
Conclusion
Choosing the correct keyword research tool is critical for developing a successful SEO and content strategy.
Using the appropriate tools to enhance your keyword strategy can help you acquire important insights, develop relevant, high-quality content that appeals to consumers, and increase visibility.
If you liked this article, you can also consider reading:
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- What Is A Website Title and Why Is It Important for SEO?
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